Local SEO Marketing for Business

Local SEO Marketing for Business

This course is full of ideas and strategies geared specifically for how to promote a local business. Each lecture presents one idea, and gives a brief tutorial on that idea. The course is intended for small business owners and entrepreneurs who desire to immediately establish company presence in local markets.

The reason I made this course is that local small business owners usually struggle with promoting their business. The first thing people usually think of are Facebook, Twitter, Flyers and business cards to promote their businesses. Those are fine, but there is so much more out there, and so many ways that are more effective and require much less effort.

Every lecture in the course discusses a tested marketing principle and explains the basics behind it. In addition to the course lectures, you get my experienced help and advice! I love helping students who take my courses and I look forward to helping you.

All course videos are available for download to desktop, laptop, tablet or other mobile devices.

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Local SEO Marketing for Business

16 Videos

  • Local SEO Marketing Overview

    In this video tutorial lecture, we give students an overview of the Local SEO Marketing landscape.

  • Google's Keyword Planner

    In this video tutorial lecture, we give students an introduction and best practices for using Google's Keyword Tool. To strategically introduce products and services to online customers, selecting product keywords is critical for success.

  • Grouping Product Keywords

    In this video tutorial lecture, we take the next step with Google's Keyword Planner. Grouping product and services keywords will assist with both Local SEO marketing as well as earning profits.

  • Finding Keyword Rich Domain Names

    All local SEO marketing efforts begin with selecting a keyword rich domain name to introduce products and services to online customers. In this video tutorial lecture, we teach students how to easily locate keyword rich domain names.

  • Creating Local Website Content

    In this video tutorial lecture, we teach students how to create and manage content created for local markets. Creating keyword rich content for local customers will assist with reaching website traffic goals and sales conversions.

  • Creating Contact Us Pages

    In this video tutorial lecture, we teach students the 'hows' and 'whys' of creating a Contact Us page on business websites. Achieving high Local SEO rankings on Google, Yahoo and Bing can only occur when local addresses are established on a website.

  • Creating Privacy Policies

    In this video tutorial lecture, we teach students the 'hows' and 'whys' of creating an onsite Privacy Policy. Privacy Policies assist in establishing trust with website viewers and search indexing spiders. This, in turn, assists with achieving higher Local SEO rankings.

  • Terms of Service Basics

    In this video tutorial lecture, we teach students the 'hows' and 'whys' of creating a Terms of Service (Use) website page. This is the 3rd onsite tweak (Contact Us & Privacy Policy) required to create trust with website visitors as well as Google, Yahoo and Bing search engine spiders.

  • Yellow Page Directory Listings

    In this video tutorial lecture, we move onto creating listings in top online directories. Yellow Pages allows creation of an easy business listing which, first, results in instant traffic for your business website and next, brand trust with client's and customers.

  • Creating Whitepage Listings

    In this video tutorial lecture, we teach students the basics of creating an online directory listing at Whitepages.com. Whitepages is a directory with high Google, Yahoo and Bing trust rankings. This results in, once your listing is properly created, higher Local SEO listings for products and ser...

  • Yelp Directory Listings

    In this video tutorial lecture, we teach students how navigate and create the perfect listing at Yelp.com. Yelp is among the better known Local SEO listing directories and will catapult your business' products and services into higher search engine rankings.

  • Creating Superpages Business Profiles

    In this video tutorial lecture, we teach students the basics of creating a Superpages business profile. As a premier online directory, Superpages can result in instant website traffic as well as brand trust in local sales markets online.

  • Google My Business

    In this video tutorial lecture, we teach students how to use one of the best tools for creating local marketing dominance online; Google My Business. Google My Business allows many benefits and understanding how to use this software enhances every area of your Internet marketing locally as well a...

  • Yahoo for Business

    As the 2nd largest search engine on the Internet, Yahoo has many local marketing tools to increase your company's online visibility. One such tool is Yahoo for Business. Yahoo for Business provides an online marketing platform which only takes minutes to set-up and results in profits longer term.

  • Facebook Local Pages

    In this video tutorial lecture, we introduce students to one of the most under used yet valuable marketing tools online; Facebook Fan Pages. Fan Pages allow localization of marketing your products and services as taught in this tutorial.

  • Final Business Website Tweaks

    In this video tutorial lecture, we take students back to the business website and teach final tweaks. Local SEO Marketing efforts can be professional and compelling but what will customers find on your website when they arrive?