This course is full of ideas and strategies geared specifically for how to promote a local business. Each lecture presents one idea, and gives a brief tutorial on that idea. The course is intended for small business owners and entrepreneurs who desire to immediately establish company presence in local markets.
The reason I made this course is that local small business owners usually struggle with promoting their business. The first thing people usually think of are Facebook, Twitter, Flyers and business cards to promote their businesses. Those are fine, but there is so much more out there, and so many ways that are more effective and require much less effort.
Every lecture in the course discusses a tested marketing principle and explains the basics behind it. In addition to the course lectures, you get my experienced help and advice! I love helping students who take my courses and I look forward to helping you.
All course videos are available for download to desktop, laptop, tablet or other mobile devices.
In this video tutorial lecture, we teach students the 'hows' and 'whys' of creating a Contact Us page on business websites. Achieving high Local SEO rankings on Google, Yahoo and Bing can only occur when local addresses are established on a website.
In this video tutorial lecture, we move onto creating listings in top online directories. Yellow Pages allows creation of an easy business listing which, first, results in instant traffic for your business website and next, brand trust with client's and customers.